For years, no-photography signs were a common sight in museums. Today, the rules are more relaxed. What do visitors need to know?

The Alte Pinakothek and Neue Pinakothek in Munich were among the first to lift the photography ban. According to Tine Nehler, press officer for both museums, private visitor photos are “the best advertisement” for attracting new audiences.

As restrictions eased over the years, hundreds of thousands of visitors have shared their museum experiences on Instagram, Snapchat, and online forums.

Museums encourage visitor photography

At the State Collections of Antiquities and Glyptothek Munich, spokesperson Wolfram Kastl confirms that social media and smartphone usage have transformed how art is experienced and shared.

“As a museum, we see this evolution as fundamentally positive,” Kastl explains.

While full control over photography is neither feasible nor desirable, museums appreciate when visitors share their experiences.

“Our collections belong to the public, and we’re happy when visitors are inspired by the exhibits and want to share that inspiration.”

Photography restrictions still apply

Despite the new openness, there are some limitations:

• Tripods and flash photography are strictly prohibited to protect artworks and ensure visitor comfort.
• Photos must not disturb other visitors.
• When sharing on social media, visitors should respect copyright laws.
• Only artworks by artists who died at least 70 years ago can be photographed and shared freely.
• Some museums may place specific photography bans on certain artworks.

A legal gray area

In reality, many visitors ignore or are unaware of these rules, making copyright enforcement difficult. Some museums post warning signs, but compliance remains inconsistent.

While museums appreciate being tagged on social media, this is not mandatory.

Photography policies vary by museum

In Passau, rules differ depending on ownership rights.

At the Museum Moderner Kunst Wörlen, photography is allowed when the museum owns the rights.
If rights belong to another party, the museum must prevent unauthorized photography.
Museum staff politely inform visitors at the ticket counter, and supervisors monitor exhibition spaces.

However, even museums benefit from social media exposure.

“If someone posts a museum photo on Instagram, that’s free advertising for us,” says Doris Landshuter of the Passau museum.