When does Amazon Black Friday 2025 start? Black Friday falls this year on November 28, 2025, but Amazon is once again expected to kick off its sales campaign well in advance. Based on recent years, the retailer will likely launch its Black Friday Week roughly seven days before the official date — meaning the first big deals could already appear by mid-November.
Traditionally, the discounts continue straight through the Cyber Monday period, which this year lands on December 1, 2025. Shoppers can therefore look forward to almost two full weeks of reduced prices and limited-time offers.
How does Amazon’s Black Friday system work?
Amazon follows a multi-layered approach during its Black Friday campaign. There are the classic “Deals of the Day,” which run for 24 hours or while stocks last, and the “Lightning Deals,” flash sales that often go live early in the morning and disappear within hours.
For those targeting specific items, it’s smart to add them to your wish list early. Amazon will notify you automatically once the price drops — a handy feature for catching fleeting deals before they’re gone.
What products will be on sale?
Amazon’s Black Friday traditionally spans nearly every product category. Expect substantial discounts on electronics, home appliances, smart home gadgets, fashion, toys, beauty products, and of course Amazon’s own devices such as Echo speakers, Fire TV Sticks, and Kindle e-readers.
Tech enthusiasts in particular can look forward to strong markdowns on headphones, laptops, monitors, and other popular devices. Even musicians and creatives will find gear and accessories at significantly lower prices.
Tips to get the best Amazon deals
- To make the most of the shopping event, preparation is key.
- Create a wish list ahead of time so you can track products easily.
- Monitor price trends using price-history tools to verify that the “discount” is genuine.
- Consider an Amazon Prime membership, since many of the best deals are exclusive to Prime users.
- Compare prices with other retailers before checking out — not every “deal” is necessarily the cheapest on the market.
When should you strike?
Given Amazon’s pattern in recent years, the first major deals will likely begin around November 18–20 and extend through Cyber Monday, December 1. Those who plan ahead, browse early, and act quickly when a product they want drops in price will stand the best chance of scoring true bargains this season.
Final takeaway
The Amazon Black Friday 2025 event promises another marathon of discounts, early offers, and flash sales across nearly every category. If you prepare your wish list now, keep an eye on daily price updates, and act swiftly, you’ll be well-positioned to grab the best deals before they vanish.
